Digital Marketing Training

Digital Marketing training

IICT Training Institute, provides real-time and placement focused Digital Marketing training. Our Digital Marketing Training Course includes basic to advanced level and our Digital Marketing course is designed to get the placement in good MNC companies as quickly as once you complete the Digital Marketing courses with placement. Our Digital Marketing trainers are Digital Marketing certified experts and experienced working professionals with hands on real time multiple Digital Marketing projects knowledge. We have designed our Digital Marketing course content and syllabus based on students requirement to achieve everyone's career goal. In our Digital Marketing training program, you will learn from the scratch to advanced level along with Digital Marketing real time project and Digital Marketing placement training.

IICT Training Institute Chennai Centre offers Digital Marketing Courses with choice of both online and classroom training in  Chennai. IICT is awarded as the best Digital Marketing Certification Institute. Our Digital Marketing training centers are equipped with lab facilities and excellent infrastructure. We have the best Digital Marketing training institutes with placement, also provide Digital Marketing certification training path for our students. Through our Digital Marketing Training Center, we have trained more than 5000+ students and placed 2000+ students through our training and placement program.

Training Batchs

Weekdays Training 01-12-2024 31-12-2024 Monday - Friday
Weekend Days Training 01-12-2024 31-01-2025 Saturday - Sunday
Fast Track Training 01-12-2024 16-12-2024 Monday - Friday

Syllabus of Digital Marketing Training

MODULE 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing
  • Importance Of Digital Marketing
  • How did Internet Marketing work?
  • Traditional Vs. Digital Marketing
  • Types of Digital Marketing
  • Increasing Visibility
  • Visitors Engagement
  • Bringing Targeted Traffic
  • Lead Generation
Hands-on Lab
  • Analysis Of Traditional Marketing
  • How to Business Marketing via Traditional Marketing

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research
  • Keyword Research And Analysis
  • Types Of Keywords
  • Tools Used For Keyword Research
  • Localized Keyword Research
  • Competitor Website Keyword Analysis
  • Choosing Right Keywords To The Project
Hands-on Lab
  • Analysis Market Condition And Opportunities
  • Keyword Analysis on Google Keyword Planner Tool
  • Pick The Right Keyword For Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization
  • How Did Search Engine work?
  • SEO Fundamentals & Concepts
  • Understanding the SERP
  • Google Processing
  • Indexing
  • Crawling
Hands-on Lab
  • Search Engine Results Page (SERP) Report Generation
  • Google Crawling and Indexing Status Checking

MODULE 4: ON-PAGE OPTIMIZATION

  • Domain Selection
  • Hosting Selection
  • Meta Data Optimization
  • URL Optimization
  • Internal Linking
  • 301 Redirection
  • 404 Error Pages
  • Canonical Implementation
  • H1, H2, H3 Tags Optimization
  • Image Optimization
  • Landing Page Optimization
  • No-Follow And Do-Follow
  • Creating XML Sitemap
  • Robot.txt
Hands-on Lab
  • Analysis of On-Page Site Matrix
  • Create a Landing Page
  • Implementation on Title Tag, Meta Description, Canonical Tag, Header Tag
  • Optimization on Multi-Media file Optimization like Image, Videos, and Infographics
  • Landing Page Performance Monitoring and Updation

MODULE 5: OFF-PAGE OPTIMIZATION

  • Link Building Tips & Techniques
  • Difference Between White Hat And Black Hat SEO
  • Alexa Rank, Domain
  • Link Acquisition Techniques
  • Directory Submission
  • Social Bookmarking Submission
  • Search Engine Submission
  • Web 2.0 Submission
  • Article Submission
  • Image Submission
  • Video Submission
  • Forum Submission
  • PPT Submission
  • PDF Submission
  • Classified Submission
  • Business Listing
  • Blog Commenting
  • Citations
  • Profile link creations
  • Infographics Submission
Hands-on Lab
  • Search Engine Guidelines Based Backlink Creation on Landing Page
  • The Increase of Link Juice Value
  • Increase and Analysis Domain Authority & Page Authority Factor
  • Learn 15 Golden Rules Of Backlink Creation and Improve Quality
  • How To Avoid Spam Backlink

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,
  • Penguin,
  • Humming Bird Algorithm
  • Google Penalties
  • SEO Tools For Website Analysis And Optimization
  • Competitor Website Analysis And Backlinks Building
  • Backlinks Tracking, Monitoring, And Reporting
Hands-on Lab
  • Learn Roles and Responsibilities Of Algorithm
    • Panda Algorithm
    • Penguin Algorithm
    • Pirate Algorithm
    • Hummingbird Algorithm
    • Pigeon Algorithm
    • Mobile-Friendly Update Algorithm
    • RankBrain Algorithm
    • Possum Algorithm
    • Fred Algorithm
  • How to Recover Algorithm Penalties
  • Prevention Of Algorithm Penalties to Website
  • How to Identify Spam Backlinks and Rectification

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine
  • Google Places Setup (Including Images, Videos, Map Etc)
  • Search Engine Visibility Reports
  • Verification Of Listing
  • Google Reviews
Hands-on Lab
  • Google My Business (GMB) How To Create
  • How To Google My Business (GMB) Verify
  • Maintain Brand and Reputation on Google My Business (GMB) Listing
  • Search Engine Visibility Reports Preparation and Analysis

MODULE 8: GOOGLE ADWORDS OR PAY PER CLICK MARKETING (SEM)

  • Google Adwords
  • Introduction To Online Advertising And Adwords
  • Adwords Account And Campaign Basics
  • Adwords Targeting And Placement
  • Adwords Bidding And Budgeting
  • Adwords Tools
  • Opportunities
  • Optimizing Performance
  • Ads Type
  • Bidding Strategies
  • Search Network
  • Display Network
  • Shopping Ads
  • Video Ads
  • Universal App Ads
  • Tracking Script
  • Remarketing
  • Performance Monitoring
  • Reports
Hands-on Lab
  • Google Ads Account Creation and Setup
  • Right Keyword selection and Grouping on Google Keyword Planner Tool
  • Campaign Setup, Performance monitoring, Analysis, and Implementation
  • Set on Conversion Tag
  • Set on Remarketing Tag
  • Set on Goal and Monitoring
  • Weekly and Monthly Report Generation

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization
  • Introduction To Social Media Networks
  • Types Of Social Media Websites
  • Social Media Optimization Concepts
  • Facebook, Google+, LinkedIn,
  • YouTube, Pinterest,
  • Hashtags
  • Image Optimization
Hands-on Lab
  • How To Create Strong Profile Account On Social Media
    • Facebook
    • Google+
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization
  • Fan Page Vs Profile Vs Group
  • Creating Facebook Page For Business
  • Increasing Fans And Doing Marketing
  • Facebook Analytics
  • Facebook Advertising And Its Types In Detail
  • Creating Advertising Campaigns,
  • Payment Modes
  • Introduction To Twitter
  • Creating Strong Profiles On Twitter
  • Followers, ReTweets, Clicks,
  • Conversions, HashTags
  • LinkedIn Optimization
  • What Is LinkedIn?
  • Individual Profile Vs. Company Profile
  • Branding On LinkedIn
  • Marketing On LinkedIn Groups
  • Google Plus
  • Tools & Techniques
  • Google + Groups
  • Google Plus For Businesses
Hands-on Lab
  • Social Media Brand Account Creation
    • Google+
    • Facebook
    • Twitter
    • Linkedin
    • Instagram
    • Pinterest
  • Structure of Post
  • Post Template Creation
  • Content Creation On Social Media Post
  • Right Hashtag for your Post
  • Analysis of Likes, Share, Comment, Followers, and Retweet
  • Increase Brand Awareness
  • Identify Target Audience and Convert Goal
  • Report Generation on Post Reach
  • Facebook Ads
    • Campaign Setup, Performance monitoring, Analysis, and Implementation
    • Right Target Audience Selection
    • Set on Facebook Pixel Tag
    • Set on Remarketing Tag
    • Weekly and Monthly Ads Report Generation

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics
  • Navigating Google Analytics
  • Real-Time Monitoring
  • Audience
  • Acquisition
  • Traffic Sources
  • Behavior
  • Content
  • Visitors
  • Live Data
  • Demographics
Hands-on Lab
  • Google Analytics Integrate On Website
  • Analysis And Report preparation on weekly and Monthly
  • Setup Goal And Monitoring

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification
  • Setting Geo-target location
  • Search queries analysis
  • Filtering search queries
  • External Links report
  • Crawls stats and Errors
  • Sitemaps
  • Robots.txt and Links Removal
  • HTML Suggestion
Hands-on Lab
  • Search Console Integrate On Website
  • Website Error Identification and Rectification via Search Console
  • Website URL submit on Search console
  • Find and Fix Crawl Error
  • Remove Spam Backlink on via Search Console

MODULE 13: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business
Hands-on Lab
  • Right Theme Selection And Optimization
  • Landing Page Template Creation
  • Content Template Creation
  • Add Custom HTML and CSS Code
  • Create sitemap.xml and robots.txt File Creation

MODULE 14: INTERVIEW PREPARATION

  • Resume Preparation
  • Interview Question Preparation
Hands-on Lab
  • Mock Test Preparation and Confidence Improvement
  • Digital Marketing Skills Improvement

Digital Marketing Training Course Highlights

1) Our Training Center batch sizes are generally very small size 3-5 members OR 1 to 1 also, so students receive direct, hands-on training from us.

2) 100% practical training only. It is not a slide show training program / theory class program. 

3) At the end of this class, definitely you will refer your colleagues / friends / relatives for our training.

4) Conducting regularly online Digital Marketing training for US peoples in all time zones (PST,CST,EST,HST,MST)

5) Installation of Softwares in your desktop / laptop will be done.

6) Will be provided self evaluation testing software, exam simulator, dumps & books with this training.

7) Continuous support is provided for any of your on-site problems. Assistance will be provided and you will be recommended to some of IT development firms.

Why Enroll with IICT for Digital Marketing Training Course ?

1) Two days free trial - If candidate likes this course, these days are adjusted in his actual schedule.

2) Live Project Exposure of Fortune companies.

3) Training by Subject Matter experts from CMM Level 5 companies

4) Both Online and Classroom Training offered at Digital Marketing

5) Our basic course worth more than the advanced course of other institutes/freelancers.

6) Free Interview preparations.

7) 100% free assistance for Digital Marketing certifications.

8) Practical and Hands on Training for Digital Marketing Course .

9) 100 % guarantee in succeeding the certification at affordable fees.

10) Also provide online training to students of foreign countries.

Digital Marketing Trainer Profile

  • More than 10+ Years of Experience.
  • Trained more than 5000+ students in a year.
  • Strong Theoretical & Practical Knowledge.
  • Digital Marketing Certified Professionals with High Grade.
  • Well connected with Hiring HRs in multinational companies.
  • Expert level Subject Knowledge and fully up-to-date on real-world industry applications.
  • Trainers have Experienced on multiple real-time projects in their Industries.
  • Our Trainers are working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies etc

 

Digital Marketing Placement Training

  • More than 5000+ students Trained
  • 2000+ students Placed
  • 1100+ Interviews Organaized
  • Strong Theoretical & Practical Knowledge
  • Digital Marketing certified Professionals

REGISTER NOW

FAQS

Frequenty Asked Questions

Web Designing Course at IICT is designed & conducted by Web Designing experts with 10+ years of experience in the Web Designing domain Only institution in Chennai with the right blend of theory & practical sessions In-depth Course coverage for 45+ Hours More than 15,000+ students trust IICT Affordable fees keeping students and IT working professionals in mind Course timings designed to suit working professionals and students Interview tips and training Resume building support Real-time projects and case studies.
We are proud to state that in the last 10+ years of our operations we have trained over 25,000+ aspirants to well-employed IT professionals in various IT companies.
Our courseware is designed to give a hands-on approach to the students in Web Designing. The course is made up of theoretical classes that teach the basics of each module followed by high-intensity practical sessions reflecting the current challenges and needs of the industry that will demand the students’ time and commitment.
More than 10 years we are into Web Designing Training domain. We are doing training across Chennai.
We at IICT believe in giving individual attention to students so that they will be in a position to clarify all the doubts that arise in complex and difficult topics. Therefore, we restrict the size of each Selenium batch to 5 or 6 members.
We are happy and proud to say that we have strong relationship with over 600+ small, mid-sized and MNCs. Many of these companies have openings for Web Designing Specialist. Moreover, we have a very active placement cell that provides 100% placement assistance to our students. The cell also contributes by training students in mock interviews and discussions even after the course completion.
Our Web Designing faculty members are industry experts who have extensive experience in the field handing real-time application and completing mega real-time projects in Web Designing in different sectors of the industry. The students can rest assured that they are being taught by the best of the best from the Web Designing industry.
We accept Cash, Card, Bank transfer and G Pay.
You will receive IICT globally recognized course completion certification.
Yes, IICT provides group discounts for its training programs. To get more details, visit our website and contact our support team via Call, Email, Live Chat option or drop a Quick Enquiry. Depending on the group size, we offer discounts as per the terms and conditions.

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